Interview With Gabriela Hernandez Founder Of Besame

By Jodi Truglio — May 22, 2017


Founded by Gabriela Hernandez, after a life-long love affair with vintage beauty, Bésame is a vintage makeup line that prides itself on making historically accurate replicas of their lipstick, gloss, blush and powder which are carefully researched making sure the original shade, packaging and formula are of the highest quality minus the animal testing. The company believes that every woman is beautiful and unique in her own way, wearing Bésame is merely enhancing ones own beauty she already possesses.

With the launch of their new lip shades 1952 – Wild Orchid Lipstick which is a deep fuchsia-red with slight shimmer and 1965 – Portrait Peach Lipstick, a soft peach, we felt it was only fitting that we share with you the interview we had the pleasure of doing with Gabriela Hernandez a few months ago.



What inspired your company and its name?

“Bésame Mucho” (Kiss me generously) is a song written in 1940 by Mexican songwriter Consuelo Velázquez. It is one of the most famous boleros, and was recognized in 1999 as the most sung and recorded Mexican song in the world. This song inspired the line.

Why such a fascination with the color red?

Because red is life, it has signified strength, health and virility throughout history. That is why it was the most common color for lips and cheeks since the inception of makeup products.

What does lipstick mean to you?

It means confidence in a tube. Lipstick has the power to lift your mood and give you confidence. It is the easiest and fastest way to look put together. It is a affordable and available to everyone, and it can change and adapt to fashion.

Which of your products are considered vegan?

Our cream rouge. Our other products contain beeswax, so they would not be vegan.

Of your lipsticks which one do you wear everyday?

I wear Red Velvet most days, also love Victory Red.

What is your best tip for wearing a red lipstick?

Apply it in thin layers, blot between layers, and seal with a bit of translucent powder on a brush. A lip pencil is helpful if you want to change the shape of the lips, make them larger or smaller.

What is the most common mistake people make wearing red lipstick?

They wear the wrong hue. You have to match the undertone of the red to your skin undertone. That way, the colors will harmonize. If your skin has a pink undertone, and you apply a red with a lot of yellow, it will clash with the pink and will not look pleasing to the eye. Also, the more saturated the color, the drier it should be in texture. If the texture is too shiny, it will bleed.

Each of your lipsticks has a story about an era in history, is there one particular time period or story that touched the most?

Yes, the Victory Red. This color was made to wear with uniforms during WW2. It signified our support for the troops and it was worn not only for fashion, but for duty. It is a special color, and when we made it, we wanted to continue to honor our troops. That’s why every batch of Victory Red helps Veterans though Hope for the Warriors.

Can you tell me a little bit about your book?

It is a journey through history and beauty rituals. It was made from my research into history made while developing our line.
Here is a release:

How did your product being featured on Marvels Agent Carter and American Horror Story come about?

They approached us for these projects. We are known in Hollywood as the vintage experts when it comes to period makeup, so when they needed a 40s red or 30s look, they came to our shop. We love working with these artists, since they are all very creative and concerned with the accuracy of the period.

What inspired your fragrance line? What is your favorite fragrance?

Our line was inspired by the ingredients available in each period. We made a scent to embody the era that was not similar to any other scent produced in those periods. Is like traveling back in time and using the scents a perfumer would have used in each decade we made. They are a glimpse into another time. They are very unique and have the powder to bring back memories to most people that smell them. My favorite is the 1910. It is soft and feminine.

Courtesy Image: Besame Cosmetics

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