Non-GMO Project Verified Seal Helps Consumers Make Informed Choices

By Alexandra Beane — October 19, 2012

The Non-GMO Project is a non-profit organization that provides certification of products in which every effort has been made to keep them free of GMOs in order “to help support informed choice” for consumers. Those products earn the “Non-GMO Project Verified” seal. According to Whole Foods, “The Non-GMO Project is critical to our success in this effort, because it provides a common language for the entire supply chain – from seed growers to retailers – to use in verifying and identifying non-GMO food products.” Whole Foods’ private-label brands have been included in this project since 2009.

In addition to the Whole Foods private-label products, a number of popular brands sold in supermarkets (including Amy’s, Kashi, Earth Balance, and Lundberg, to name just a few) also carry the Non-GMO Project seal. A full list of all of the brands and products with the Non-GMO Project seal can be found at the Non-GMO Project Website.

Courtesy Image: Non-GMO Project 

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