Interview With Adeena Cohen Marketing Director At Simply Gum

By Jodi Truglio — September 27, 2017

“Regular gum is filled with horrible synthetic ingredients, like plastic. And although every other food category has more natural, premium options, the gum category has been stagnant and lacking in innovation. Ultimately, I wanted to create a gum that I would want to chew,” said Adeena Cohen Marketing Director at Simply Gum.

Simply Gum features unique flavors such as fennel or ginger that are equally beneficial for your overall health as they are satisfying. The company has recently ventured into creating a line of mints that are so good you won’t leave home without them. Simply Gum’s minimalist packaging is also sustainable which serves as reminder of their promise not to use plastic in any stage of their products production.

Recently, Global Looking Glass had the pleasure of asking Adeena Cohen Marketing Director at Simply Gum a few questions.

 

What inspired your company?

Simply Gum was inspired by not being able to find a natural chewing gum on the market. Regular gum is filled with horrible synthetic ingredients, like plastic. And although every other food category has more natural, premium options, the gum category has been stagnant and lacking in innovation. Ultimately, I wanted to create a gum that I would want to chew.

With so many brands on the market how does your gum stand out?

Simply Gum is about high quality, natural ingredients and beautiful packaging. There’s no other gum like it on the market.

Why vegan?

Gum doesn’t require animal-based ingredients, so it made sense to make our product vegan, especially given how many people are now vegan.

What are some ingredients other brands of gum that people should be cautious of?

Plastic is a big one. A lot of people don’t realize that regular gum is made of a plastic base. You’re literally chewing on a piece of plastic. The FDA doesn’t require companies to list it on the label, so it’s there under the term “gum base.” Aspartame is another controversial ingredient. It’s an artificial sweetener and has been shown to be a potential toxin.

What inspired your line of mints?

We’ve built up a huge following of people who love our gum, and so we decided to do for Mints, what we’ve done for Gum – use high quality natural ingredients and beautiful packaging, to create a product that people can fall in love with.

What inspires your flavor?

We do a balance of traditional breath freshening flavors, like Mint and Cinnamon, as well as unique flavors that aren’t typically found in gum, such as Fennel. And taste matters. We strive to offer the most delicious flavors available on the market

Can you tell me about your companies commitment to being sustainable?

Because our gum isn’t made of plastic, it’s also biodegradable! Conventional gum contributes to thousands of tons of plastic waste each year.

What flavor of gum and mints do you carry in your purse or bag?

I carry fennel gum and ginger mints at all times

What’s in store for the future?

For now, we’re focusing on our gum and mints. But we’re open minded to see where the future takes us.

Courtesy Images: Simply Gum

Products were provided for an honest unbiased review. Global Looking Glass has never accepted payment for any reviews.

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