Interview With Kelly Winterhalter Founder & Formulator of Ellovi

By Jodi Truglio — July 03, 2017

“Beneath the makeup and behind the smile I am just a girl who wishes for the world.”                 ~Marilyn Monroe

Let’s face it with all the lip balms on the market, discovering a good vegan lip balm that meets your specific needs is like finding a needle in a haystack.

If you are like me, you probably own several balms that at the time you purchase them you liked the fragrance. After a couple of uses the excitement wore off when it didn’t seem to help your dry lips or you discovered you have an allergy to one of the ingredients.

With all that being said I was really excited to discover Ellovi which I highly recommend to anyone who has dry sensitive lips or suffers from periodic chapped lips.

What makes Ellovi stand out above the rest is that it is made with six wildly harvested ingredients, meaning it is grown in the wild and not cultivated. What I like is that it perfectly complements a lip stain or highly pigmented lipstick, since it works well as base by providing much needed moisture without altering the shade or causing it to wear off because it soaks into your lips and fills in any ridges leaving them feeling smooth. I also love applying it before bed to ensure my lips are soft the next morning. This is the one balm that I must carry in my purse at all times.

Global Looking Glass recently had the pleasure of asking Kelly Winterhalter Founder & Formulator of Ellovi a few questions about her company.

What inspired your company?

Ellovi was inspired when I discovered my passion for the crazy-beautiful-magical art of natural skincare. I became enamored with the incredible properties of plants and wanted to incorporate them into my own skincare line.

What inspires your balm flavors?

The flavors are inspired by a feeling. Each one evokes a different mental state. Some are soothing, relaxing, uplifting or enhancing. I love how plants can set a mood.

How important is it for you to create a vegan product?

Cruelty-free and vegan have been a passion of mine for almost 10 years. When I created Ellovi, I wanted it to be a brand that was a representation of my values. My hope is that Ellovi can inspire people to make conscious choices about the products they purchase and support brands that use sustainable, cruelty-free, and healthy ingredients.

What are your views on the use of the word natural in the cosmetic industry?

The word natural is overused in the cosmetic industry. Unfortunately, due to a lack of regulation, natural means almost nothing on a cosmetic label. This makes it really hard for people to distinguish products that are truly natural from ones that are not.

What is your favorite balm flavor that you must always carry in your purse or bag?

I’m obsessed with Blossom. It’s a soothing blend of chamomile and tangerine.

What have you learned since starting your company?

SO much! I’ve learned to turn failures into valuable lessons. That there is no replacement for hard work, and to pour love and passion into everything you do.

Courtesy Image: Ellovi

Products were provided for an honest unbiased review. Global Looking Glass has never accepted payment for any reviews.

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