Last month Paste Magazine celebrated the launch of their live streaming service Paste Cloud at the Brooklyn Bowl in Brooklyn, New York. Paste Cloud allows musicians to upload content to followers from all over the world by providing fans with the opportunity to stream thousands of exclusive and never-before-heard songs, stand-up routines, interviews and concert videos.
Recently, Global Looking Glass had the opportunity to ask Josh Jackson, Editor in Chief and Founder of Paste Magazine a few questions.
What inspired Paste Cloud?
We have a huge library of really cool videos and audio tracks from six decades worth of live performances. We wanted to highlight it in a way that also allowed people to add to that catalog of quality recording.
How does it differ from other online streaming services?
There’s an emphasis on live music. 2. It’s completely free. 3. It’s a curated experience, so anything you choose to watch or listen to is going to be worthwhile. 4. For bands, the pay rate is multiple times better than anyone else is offering.
What do you hope to achieve with Paste Cloud?
For viewers, we want to present amazing content they can’t get anywhere else. For bands and other content creators, we want to provide a platform where they can be fairly compensated.
How will Paste Cloud be most beneficial to new artists?
Their video and audio tracks will live alongside some legends. And they’ll be compensated much better than they would anywhere else.
What do you think surprises people most about the content in Paste Monthly?
Just how deep our catalog is. Rolling Stones, The Grateful Dead, U2, Aretha Franklin, Van Morrison and then newer artists like Of Monsters and Men, The Lumineers and St. Vincent.
Do you have a favorite story that your magazine has run this year?
My favorite stories tend to be reactions to things happening in pop culture, like when Jim Vorel called out Budweiser for their snide craft-beer Super Bowl commercial right after buying up a handful of craft breweries. Also any of Shane Ryan’s comedy pieces, like his breakdown of Nick Offerman’s 45-minute yule log video today.
As of right now what are some top trending stories on Paste Magazine?
Since it’s December, our Best Albums of 2015 and Best Songs of 2015 lists are trending right now, but also a story on sexy comic books and one on how the Guinness archives give us a glimpse into the history of beer.
What band/artist are you currently listening too?
I’ve been listening to a lot of the albums that were on our Best of 2015 list right now, like Father John Misty’s I Love You, Honeybear and Courtney Barnett’s Sometimes I Sit and Think and Sometimes I Just Sit.
Is there an album that surprised you this year?
I was surprised by how much I loved an album about wrestling with The Mountain Goats’ Beat the Champ and how much I ended up loving a triple album from a jazz musician with Kamasi Washington’s The Epic, which I’d ignored until I saw it getting so many votes from our music writers on their albums of the year ballots.
Courtesy Image: Paste Magazine