News: Whole Foods Introduces Eco-Friendly Gift Cards

By Stephen Fallis — September 17, 2012

Whole Foods Introduces Eco-Friendly Gift Cards in an effort to reduce its carbon footprint, Whole Foods Market is eliminating its plastic gift cards, and introducing two new cards: one made of paper, and the other made of wood from responsibly-managed forests. The new cards are made of 50% post-consumer waste, and both cards are certified by the Forest Stewardship Council (FSC). According to Chris Jensen, gift card team leader for Whole Foods Market, “We want to make gift giving not only as simple as possible, but also environmentally friendly.” During the transition to the new cards, the plastic cards will continue to be accepted. In an effort to minimize the number of plastic gift cards produced and discarded, Whole Foods has made their gift cards reloadable, so there is no need to turn them in or throw them away once the originally-designated amount has been spent. In fact, customers who reload a gift card through American Express will receive a $10 bonus on the card. Whole Foods also has a gift card recycling program. Shoppers can turn in cards from Whole Foods as well as other retailers to be recycled.

For more information on Whole Foods gift cards, and to find out about reloading your current card, click here.

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